SCORIXA · Reputation Management

How SCORIXA Calculates Your Revenue Loss

SCORIXA estimates the business impact of online review performance using research on ratings and customer decisions, together with information about your business and market. The goal is to make the assumptions understandable—not to present an estimate as guaranteed revenue or a promise of future results.

Research cited by the methodology page, including work on the relationship between ratings and revenue, provides a starting point. The estimate considers the size of the rating gap and applies conservative assumptions to translate that gap into a practical range for your business.

Actual results vary by location, industry, customer mix, pricing, and many other factors. Treat the output as a decision-support estimate, review the methodology and its limitations, and use your own operating data when deciding which reputation improvements to prioritize.